Corporate
W Straits Fintech & Smart-Technology Group
The corporate site for W Smartlink Asia Berhad — fintech, smart technology and cloud businesses, with its products, partnerships and news in one place.
- CloudTencent Cloud distribution
- RR PAYSuper-app product line
- NewsPartnerships and projects
The Project
What we built, and why.
W Smartlink Asia Berhad works across fintech, smart technologies and cloud: it distributes Tencent Cloud services, builds payment and lending products such as the RR PAY super app and smart micro-financing, and partners on data analytics and smart-city projects.
A group this broad needs a site that holds together: products, partnerships, the industries it serves and a steady stream of news for investors and partners.
Visual Work
The design, on every screen.
Design Process
How we approached it.
We gave the group a bold, technological identity — deep violet gradients, a floating pill navigation and generous type — and organised the site by what visitors look for: what the group offers, its products, partnerships and projects, the industries it serves, and news.
Product cards with clear icons keep a wide portfolio scannable; the newsroom carries partnerships and projects as proof.
Development
Build highlights.
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Product catalogue
Payments, money lending and data analytics presented as cards.
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Partnerships & projects
Strategic partners and projects given their own section.
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Industries served
The sectors the group works in, set out for partners.
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Newsroom
Partnership, community and smart-city news kept current.
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Corporate story
The group’s positioning in fintech, cloud and smart technology.
Problem Solving
Challenges and solutions.
01 Challenge
A wide portfolio that can read as scattered.
Cloud, payments, lending and smart cities are very different businesses.
01 Solution
One identity, clear categories.
A single visual system holds the group together while products and partnerships are organised by category.
02 Challenge
Proving momentum to investors and partners.
A listed group is judged on activity as much as claims.
02 Solution
The newsroom as evidence.
Partnerships, projects and community initiatives are published as they happen.
Outcome
Results and impact.
W Smartlink presents its fintech, cloud and smart-technology businesses as one group, with products, partnerships and news organised for investors, partners and customers.
Takeaway
Final thoughts.
“A diversified group needs one story, told consistently.”
Consistency did the heavy lifting: one visual system and one structure make a broad portfolio feel like a single company.
Your platform could be the next one we write up.
Tell us what you’re trying to launch. We’ll map the architecture, the integrations and the build sequence before you commit to anything.
